HARD Summer Music Festival Returns for 10th Annual Event August 5-6, 2017

HARD Summer Music Festival- August 5-6, 2017

HARD Summer Music Festival (HSMF) will be celebrating its 10th anniversary this summer. HSMF will bring thousands together to celebrate the end of festival season at The Speedway in Fontana, Southern California on August 5-6. Boasting an amazing lineup and many new surprises, you know HARD will be bringing the heat for it’s 10 edition.

The Lineup

HSMF has a history of bringing huge names to the August festival, and the 10th annual event is no exception. The lineup features some of the most sought after electronic music acts, as well as some of the hottest rap artists in the game. Headlining this year is DJ Snake, Justice, Rae Sremmurd, Zeds Dead, Snoop Dogg, Dog Blood, Bassnectar, and Migos! In addition to this years headliners, I am looking forward to sets from Doctor P, Vincent, Jai Wolf, What So Not, Baauer, Brillz, Ekali, and Lookas.

This years lineup also features more female talent than any past lineup, including vocalists and rappers Charli XCX, Tinashe, Uffie and Tink, as well as producers and DJs Anna Lunoe, Nina Las Vegas, JPhlip, Kim Ann Foxman, Ellen Allien, Gina Turner, Nancy Whang, Masha, Sita Abellan, Heather b2b Collette, Louisahh, Kittens, J Worra, Uniiqu3, Cray, Jubilee, GG Magree, Qrion, Whipped Cream, and Deux Twins.

Hard Summer Music Festival

Saturday, August 5

DJ Snake / Justice DJ Set / Rae Sremmurd / Zeds Dead
Tchami / Cashmere Cat / Skepta / Ty Dolla $ign / Malaa / A-Trak / Mobb Deep / Yehme2 / Doctor P / Anna Lunoe / Kayzo / E-40 / Brodinski / Charli XCX / Mercer / Busy P / AC Slater / Nina Las Vegas / Wax Motif / Soul Clap / Ellen Allien / Wiwek / Chris Lake / Chris Lorenzo / Amine Edge & Dance / Drezo / Mustdie! / Saymyname / Problem / Uffie / Egyptian Lover / Ghetts / Gina Turner / Nick Monaco / Vincent / Uncle Jxmi / Dj Heather B2B Collette / Doc Martin / Sita Abellan / Oshi / Josh Pan / Mad Zach / GG Magree / Cray / Jubilee / Oski / Qrion / Phlegmatic Dogs / Nukid / Masha / Whipped Cream

Sunday, August 6

Snoop Dogg Performing Doggystyle / Dog Blood / Bassnectar / Migos
Jai Wolf / Snakehips / Claude Vonstroke / What So Not / Baauer / Kill The Noise / JME / Mike Will Made It / Destructo / 12th Planet / Tinashe / Madeintyo / Brillz / Party Favor / Shiba San / MK / Ekali / Giraffage / Jackmaster / Jimmy Edga / J. Phlip / Floating Points (DJ Set) / Motez
Kim Ann Foxman / Whethan / Thugfucker / Kap G / LA Leakers / Graves / 4B / 24HRS / Dave / AJ Tracey / London On Da Track / Nancy Whang / Louisahhh / Tink / Walker & Royce / Hotel Garuda / Christian Martin / Madam X / Kittens / J. Worra / Lookas / Uniiqu3
Volac / Brohug / LDRU / Colby J / Deux Twins

HARD Drops 2017 Trailer – GRL PWR

Last year’s HARD SUMMER music festival only featured five female performers. This year’s edition–set for August 5 & 6 in Southern California–features 25. Today (May 2), HARD Events has released its annual trailer which takes a satirical, consciousness-raising, pro-women look at how supergroup GRL PWR gets on the bill. It’s DJ Snake, Claude VonStroke, What So Not, Party Favor and Kayzo as never seen before.

Super sleaze agent Harvey says to his clients–“Sex sells, not music!”–as he adjusts their anatomy to fit HARD‘s founder and festival mastermind Gary Richards’ request for more female talent. Longtime collaborator director Agata Alexander-who has entertained HARD fans with her smart, edgy video concepts (including pairing HARD performers as canines and putting together the legendary ‘Strawberry Gang‘) leaps into the timely discussion of how women are perceived in entertainment. The piece culminates with epic festival footage set to Cray’s “Infinity Signs”. View the 2017 Trailer Below:

Director Agata Alexander shares her thoughts on putting together this year’s HARD SUMMER trailer:

“There was no way I could do a trailer for this years’ HARD SUMMER without touching on something meaningful.

I spoke to Gary (Richards) about getting more females on the lineup. He, his team at HARD and I started to put together lists of women we could get for the show but it felt so predictable– a token gesture to have one or two big female headliners. Why did we have such a hard time figuring out who to get other than that? Why were all the new artists being pushed onto Gary from different managements men? Gary started digging deeper and I really respect him for this. He called me and was like ‘Yo, I’m finding so many dope chicks I’ve never even heard of. This is so cool.’ So that became our purpose. Giving the female underdogs a chance which brought us Madam X, Kittens, GG Magree, Cray, Jubilee, J.Worra, Uniqqu3 and others.

I decided that I wanted powerful male artists to do something crazy to make a point. It’s important for men to step forward and support women as loud as they can. We need that. Whenever a female voices her opinion about stuff like this, everyone points at her and says ‘she is a bit too much, perhaps one of those ‘crazy feminists… definitely not getting laid.’ I didn’t want to expose the female artists to this type of stuff in comment sections. I figured let’s turn the table and put the men through the ringer. It catches your attention as the absurdity of the situation becomes more clear and it’s important that the fans of these men look at the video and hopefully understand what’s wrong with our world.

Why did I put boobs on them? Cause tits automatically make you a sexualized commodity in this world and I found it humorous that the manager in the video felt that boobs is enough and all you really need. I respect these guys so much for being in this video and going all out. They showed up to that set without a complaint in support of women. In the end of the day it’s just boobs, everyone loves ’em, many of us have ’em. What’s the big fuss?”

Adds Anna Lunoe, who makes a cameo as a video director:

“Talking about being a woman in the electronic space in any capacity is tricky, multifaceted, tiresome and after so many years I just prefer to avoid the topic and get on with the job! I have known Agata for a few years now and she has a way of portraying things with the right amount of comedy, creativity and I trusted that she would get it right. If anyone understands the plight of being a minority in their industry its her. I’m a big believer in referencing to the absurdity of society in comedy and that itself being a great catalyst for cultural awareness & change – also, her script was just very funny even on paper!”

Kittens

Ticket Information

2-Day General Admission Passes- $129
Single Day GA Passes- $89
2 Day VIP- $309 // Single Day VIP- $159

VIP Tickets includes:

Exclusive Fast-Track Entry into the Festival (Skip GA Line)
Exclusive Hospitality areas adjacent to multiple stages with expanded bar options, upgraded semi-exclusive restrooms, plush couches, and direct views of performances

Purchase your HARD Summer Tickets Here

About HARD Summer Fest

The very first HARD on New Year’s Eve in 2007 featured Justice, 2 Live Crew, Steve Aoki and Peaches and its eclecticism would in many ways shape the festival’s diversity to this day. The HARD stage has played host to everyone from Ice Cube, The Weeknd, A$AP Mob, Pharrell and Future to Giorgio Moroder, Die Antwoord and The Chemical Brothers. Moreover, the brand has continually evolved. HARD has delivered an unforgettable experience to millions of music fans over the years and augmented the mainstream rise of many leaders in the electronic music genre including deadmau5, Calvin Harris, Skrillex, Justice and many more.

An easy drive from downtown Los Angeles, The Speedway in Fontana boasts an expanded foot print reaching over 500 acres and convenient parking. Enhancements to this year’s festival experience include more shaded areas, doubling entry and exit points, expanded camping and increased mobility overall around the festival grounds. Stay tuned for more details.