Global platinum-selling UK-based four piece RUDIMENTAL have premiered the official video for their new single, “Lay It All On Me Feat. Ed Sheeran” off their new sophomore album, “WE THE GENERATION” out via Major Toms/Big Beat (link: http://smarturl.it/WeTheGeneration), which went straight to #1 in the official UK Albums Chart upon release last month.
The video, shot in sleek black and white, puts us in the center of a series of rooms, each with its own inhabitants and scenarios, each telling its own part of the story. And Rudimental is personally sharing this story with us – this is the first time the four-piece has appeared in one of its own videos. Kesi, Locksmith, Piers and Amir are joined by younger versions of themselves, a touching glimpse at how the band has grown both as individuals and as a band and the various struggles they have been through to get to where they are today. Themes key to their journey – and in turn, the music they now create – are explored; freedom, peace, struggle, frustration, brotherhood, family, love and life.
“Lay It All On Me” is a song about sticking together through the hard times and being there for each other. The track has streamed over 30 million times on Spotify—reaching 1.7M per week in the US alone. Rudimental’s second album, “WE THE GENERATION,” marks a progressive Rudimental, a genre-defying collective that is continuing to change the face of dance music. Released to critical acclaim last month, via Major Toms/Big Beat, the album followed in the footsteps of their debut LP in the UK, marking their second number #1.
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FestPop Editorial Team
