Jay Goldberg Events and Prime Social Group just recently announced the signature Prime Music Festival. This year the festival will make its debut in Urbana, IL at Champaign County Fairgrounds on Friday, September 14 and Saturday, September 15.

PSG and Jay Goldberg’s cutting-edge musical curation will present two days of unique sets and performances varying from electronic to hip hop. This year, the festival will be sponsored by Urbana’s own Canopy Club.

“Prime Music Festival’s inaugural year in Lansing exceeded all expectations for a first year festival in 2017. It was a no brainer to expand the festival to Urbana. Excited to share with the world who we are bringing this year! Stay tuned for that announcement,” managing partner Adam Lynn said.

Past Lineups

In past years, the lineup explored a fusion of electronic music with a refreshing focus on rap and hip hop and Prime Illinois will be no different. Last year, Prime Music Festival made its way to Lansing, MI and proved itself as one of the industry’s most recognized hip hop destinations with performances by Migos, Machine Gun Kelly, rising star Blackbear and many more.

Prime Music Festival also hosts the biggest names in dance music. Last year’s Lansing debut saw the likes of the EDM’s favorite megastar Marshmello, OWSLA’s Joyryde, ‘anthem house’ trio Cheat Codes, trap maestro Party Thieves, and feature pop frontman Prince Fox.

Tickets

This years lineup will be released in the upcoming weeks, but in the mean time purchase your tickets here! Early bird tickets are still available. General Admission 2 day tickets are starting at $40 + fees and VIP 2 day tickets are starting at $75 + fees. Purchase now and save money! As mentioned before, the lineup in past years has been insane and without a doubt this year will exceed guests expectations.

For more information on topics including vending, local support and general festival inquiries, click here. You can find the event now on Facebook, Instagram and Twitter, and by using the hashtag #PrimeFest and by following @PrimeFestival.

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